Thank you for reading my latest article AI-Driven Marketing Personalisation.

Here at Medium, I regularly explore the evolving landscape of next-generation tech jobs and emerging technology trends here on LinkedIn. To stay updated on our insights, join our network or click ‘Follow.’ You can also connect with us through our YouTube channel for more in-depth content.

— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — —

Last week, I had an inspiring conversation with a retail client who’s built an impressive customer data foundation. They’re now ready for an exciting next step: leveraging AI to transform this data into truly personalised marketing experiences. It’s a journey I’m seeing more forward-thinking companies embark on — moving beyond basic personalisation to create genuinely tailored customer interactions.

This got me thinking about the tremendous opportunity that exists in the gap between collecting customer data and truly leveraging it for personalised experiences. The technology exists to completely transform how we engage with customers, and the organisations embracing this approach are seeing remarkable results.

Let me walk you through what truly intelligent, AI-driven marketing looks like in practice:

Imagine sending an email to a customer that feels like it was handcrafted just for them. Not just “Hello…